When we started Brightside, we made a simple promise: a clean home shouldn't come at the cost of your family's health. The products we bring into your home are a big part of keeping that promise.
What Branch Basics is
Branch Basics is a plant-based cleaning line built around a single concentrate that's diluted for different jobs, from all-purpose surfaces and bathrooms to glass and laundry. It's fragrance-free and made without the harsh ingredients many conventional cleaners rely on.
Why we chose it
- No lingering fumes. Your home smells clean, not perfumed. That matters for allergies, asthma and anyone sensitive to scent.
- Safe for kids and pets. Little ones and pets can be back on the floors as soon as we're done.
- Kind to your finishes. Gentle formulas avoid the residue buildup that can dull counters, floors and fixtures over time.
- Better for NWA. Fewer harsh chemicals going down the drain, and into our creeks, lakes and rivers.
Does natural really clean?
Yes. Effective cleaning is about technique as much as product. Our vetted cleaners pair natural solutions with microfiber tools, the right dwell time and a detailed, room-by-room checklist. That's how we lift grime, soap scum and buildup without harsh chemicals.
When we use something else
Every home and every job is different. When a particular surface or situation calls for it, we may use other fully natural products to get the best result, always held to the same non-toxic standard.